Attention is focused on the major policies (such as distribution, product, price, and promotion), which underlie the multifarious activities of marketing institutions and the managerial, economic, and societal implications of such policies.
MKT 320 Services Marketing
This course teaches students how to lead and manage successful service organizations by delivering quality services to the marketplace within a dynamic environment. The core of the course is structured around understanding and developing strategies to address four key content areas adapted from the service quality gap model. It is also based on understanding consumers' expectations and perceptions of services. This course will examine how consumers' expectations are formed, how they change, and what firms can do to influence expectations. Other topics will include customer perceptions of service quality and how the interactions between customers and firms affect perceived value and quality.
MKT 330 Consumer Behavior
A study of such consumer functions as decision making, attitude formation and change, cognition, perception, and learning. The marketing concepts of product positioning, segmentation, brand loyalty, shopping preference and diffusion of innovations are considered in context with the environmental, ethical, multicultural and social influences on increasingly diverse global consumers.
MKT 340 Management of Promotion
This course is a study of the design, organization, and implementation of the marketing communications mix. Various methods such as advertising, personal selling, and publicity, are analyzed as alternatives for use alone, or in combination, to Stimulate demand, reseller support, and buyer preference. Particular topics considered include media selection, sales promotional, packaging and selling strategy, and their relationships in the promotion process.
MKT460 International Marketing
Marketing management problems, techniques and strategies needed to apply the marketing concept to the world marketplace. Understanding a country's cultural and environmental impact on the marketing plan is emphasized, as well as competing in markets of various cultures. Worldwide consumerism, economic and social development, the spread of multinational corporations, business ethics, and current economic and marketing issues are examined.
MKT 370 Marketing Research
This course is an investigation of the acquisition, presentation, and apply action of marketing information for management. Particular problems considered are defining information requirements, evaluating research findings, and utilizing information. Statistical methods, models, and/or cases are employed to illustrate approaches to marketing intelligence problems, such as sales forecasts, market delineation, buyer motives, store location, and performance of marketing functions.
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