Welcome!
This site has been re-designed with you primarily in mind. The aim is to provide powerful learning insights into Marketing theory and practice through incorporating the key components that you need to understand the basic and advanced Marketing and Marketing-related principles. You'll find descriptions of the classes I teach including syllabi briefs, key learning outcomes and mini media studies of class in action.

The e-learning section will allow you to download lecture slides/visual presentations, course material, case studies, and review questions of each of the courses you study. You will also find useful annotated web links, designed to direct you to marketing-related sites to assist you with your coursework and your general understanding of Marketing.
Why Study Marketing? Download PowerPoint file [380 KB]

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blogs:
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>> Contemporary Marketing
>> Consumer Behavior
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Academic Info
Dr. Nassar is an assistant professor of Management and Marketing in the College of Business Administration at the Gulf University for Science and Technology (GUST). He earned his doctoral degree (PhD.) from the Cardiff School of Management, University of Wales- UK in 2003. Dr. Nassar’s research interest is mainly in marketing, branding and on-line advertising. He is particularly interested in the application of information and communication technologies within the broader travel and tourism industry. [more]
 
 

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